Wildfire Effect (WE) Social Media and Transmedia Consulting

Here is a fun challenge……

YOU NEED 10 MINUTES….. a pad of paper and a pen  AND

a love of Fat Boy Slim – doesn’t hurt.

ARE YOU READY…

- take note of the numbers in both of these otherwise identical videos – no PAUSING -

At the time this video was posted: July30, 2009 (Yahoo joins Microsoft)

View at http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=related

At the time this REVISED Video was posted May 05, 2010 (Facebook Security)

View at http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&NR=1

It all happened over less than 1 year,

Now think of your ROI in less then a year….

FOLLOW THIS LINK TO SEE HOW YOU DID

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In case THE VIDEOS moved too fast:

July 30 2009 ………………..May 5 2010

Gen Y will outnumber babyboomers………..over 50% of the world population is under 30yrs

Babyboomers 96% are joining ……………….. same stat (millennial)

Social media is #1 activity on the web……………….. same stat

1 out of 8 couples met through social media………………..same stat

To reach 50 million people  it took… Radio 38yrs, TV 13 yrs, Internet 4 yrs, ipod 3yrs…

Facebook 100 million / 9 months …………………200 million in < 2 years

ipod 1 billion / 9 mths……..same stat

Facebook’s population is 4th largest………………..3 largest overtaking  USA

1 of 6 higher education students are using online education………………..missing stat

Fastest Growth on Facebook 55yr-65yr………………..same stat

80% of businesses use Linkedin to recruit……………… 95% use Linkedin

A.Kutcher and E.Degeneres have more Twitter followers then 3 countries have ppl……………….then 6

80% of Twitter is updated by mobiles………………… 50% of mobile traffics from Facebook in UK

1 college stopped distributing email to students……………….. some distribute eReaders, ipads, tablets

Vegas section highlights 8 image uploads………………… 6 were displayed,  2 were different, 4 were missed

Youtube is the 2nd largest search, 100 million videos………………..in 4 minutes >100 videos are added

Wikipedia 13 million articles, 78% non english……………….15 million articles, 78% non english

At $1/ every article you’d earn $156.23/hr………………..now try $1712.32 / hr

200 000 blogger with 54% posting daily……………….. same stat

25% of searchs for top20 brands link to a user generated content =”blog”………………..same stat

78% of consumers trust peers 14% trust Ads……………….. same stat

18% of TV Ads = ROI, 90% ppl TIVO, HULU growth 63-373 million in 1 year………same stat

70% 18yr-34yr have watched TV on internet, only 33% watch Tivo, 25%on their phone……………….no stat

35%  book sales to Kindle. …………….Kindle ebooks outsold books at Christmas

24 of 25 newspaper have a less circulation……………..same stat

1.5 million pieces of content shared on face book daily………………..60 million status updates daily

“successful companies act like party planners, aggregaters,content providers”………………..

“ROI in social media will still exist in 5 years”

Socialnomics is a concept………………….Socialnomics is a book