Wildfire Effect (WE) Social Media and Transmedia Consulting

So in this day, just like yesterday understanding the distribution channel for your message is essential? With traditional media PUSH marketing you look at the  aspect ratio of billboards or the media kit to radio and television.  Today’s New media demands a knowledge of  a distribution channels found literally in your customer’s hands.

SMART PHONES ARE GETTING SMARTER- How can you use this….

A -quick- comparison of these 5 top selling phones shows an unlimited opportunity to connect on a personal level, and the key is personal. Your target customer expects to have the option to personalize their “phone” and personalize goes beyond a ringtone.

• It includes the way information is collected and distributed.
• It includes the color, the theme, the buttons.
• It includes  the very voice of marketing needs to be customized.

SMART phone providers have done a great job of making every phone as unique as the person who uses it.  Thanks to the introduction of uploading and downloading SMART phones are growing to be the most used distribution channel for new  information in this century.  So New Marketing means Asking:  How can I give part of my product or service away so that my customer can personalize and customize the experience?  How can I distribute  this option on a screen that fits in the palm of my hand?

This review by cnet highlights the markets hottest 5 SMART phones. [as of June 2010]   I encourage you read the original article at  http://reviews.cnet.com/best-smartphones

In this review the following 5 phones are highlighted and I have -QUICKLY- compared their main shareable features:

Palm Pre Plus

Read full review

The key takehome: Unlike the distribution channels of the past THIS technology is not one directional.  Information is targeted through internet portals, shared socialnetworks and real interaction with the world and almost immediately re-created and broadcast back out again.  The SMART phone makes it easy, the SMART phone sets a standard.  If NEW INFORMATION [ yes I'm talking about your product or brand] does not contribute to the ” MY STORY” mentality  it is easily discarded.  To make an impression it’s time to get creative, How can you be a part of THEIR experience?  The great news is that you have the same SMART creative tools of photos, video, internet, networks and e-tools to play with and lots of opportunity to learn from your customers by watching how they like to use them.