SOCIAL – Media.
It was only 5 short years ago that only the tech savvy geeks in the world understood the full extent of it.
Now it seems that everyone is taking part and you may feel a PUSH to
- get organized,
- get chatting and
- get paid.
If you feel like you have fallen behind the times, don’t buy into the hype. Your not alone.
Here are my favorite 1st steps to get started. And there are a lot of talented consultants available to help for the right price.
If I was your consultant, this is what you might expect from me.
1) Help you identify your strengths:
If you have never climbed a mountain then you probably do not want to start with Everst right? Same goes for social media which works best with gradual steps and consistency. So what are you already incredibly good at?
- the written word,
- access to the newest information,
- does your passion come through best on video?
- how can you re-purpose what you are already doing?
[Collect your internet research for sharing] http://delicious.com
[Browse these content types- 2012] http://www.seomoz.org/blog/what-kind-of-content-gets-links-in-2012
2) Ask: Who do you want to reach?
No really. Who are they and at what stage of their buying process are they? You can taylor much of your social media content to provide the type of information they are looking for in the moment and have a much higher rate of success and reach if you know this answer.
[Popular Keywords] http://www.soovle.com/
3) Provide step by step assistance in getting organized:
How much time can you dedicate to really getting to know your clients, customers or community. How are you going to share insights with your team? It’s always good to create lists of people by category to watch more closely this will help you stay relevant.
[posting/ listening dashboards] http://hootsuite.com/
[team management] https://app.asana.com
4) Get creative and nurture your network:
Now that you have one, set aside time in your weekly schedule to get to know them better. A few hours per week listening watching and commenting on your networks social media posts will do more for your online reputation then 100 posts about you and what your company can do. Show them you want to be part of their community.
[Facebook] Share appropriately, comment sincerely, “like” don’t just read.
5) Follow, play or pass along: What is the goal.
Lets face it, you can go about social media in a hundred ways but you will phrase the conversation differently depending on what you are trying to accomplish right?
Follow Along -If you want them to visit your social network, consistency is key, stick to a content schedule.
Play Along - It’s hard to measure if you are being effective if no one is engaging with you. So ask for that interaction.
[Tip] Tell them to share, RT, or comment. If engagement is low, the less you make them think the more likely they will act.
Pass it along – make it easy and worth passing along. Don’t forget to brand it too.
[ youtube ] Use annotation buttons http://www.youtube.com/t/annotations_about