Great TV and Film marketing campaigns
I get a bit obsessive about things that make me curious. My sister would say “your OCD is showing”. I am curious about why we get excited in anticipation of a film, television show, game release or awards show.
- Is it the unknown?
- Is it the nostalgia we feel when we remember what it was like being surprised and entertained that 1st time?
- Is it about the feeling of community we have because others recognize the same themes?
For a moment, think about the last time you were truly excited about a show.
Why were you excited?
Fan Engagement – The new way
These buzz generating campaigns stood out to me:
The Walking Dead created the discussion/interview show: Talking Dead.
A preview teaser is released with what will happen. For TV it happens mid-break show, and with feature films about 6 months before.
The Walking Dead also released a photo series that emulated a popular blog, Dear Photograph.
The X-Men created a genesis website to tell the story before the story.
Eye Catching pictures and graphics, interesting characters of the show.
Some take the old and familiar and introduce a new twist.
Create posters on the wall in background of advertising.
Marathon of re-watching of older episodes.
Walking Dead created one episode in black and white, a throw-back to old zombie movies.
Go to a different genre – creating a featured side episode.
The TV Series Heroes created a web series featuring minor characters showing what happened to them when they left the screen.
Awesome teaser tag lines like “Save the Cheerleader, Save the World” also from Heroes.
Both Angel and Community turn the actors into puppets and have them talk about the episode.
Reflecting on old movies.
The Big Bang Theory sharing a behind the scenes flash mob.
New shows, teasing out old characters with huge fan love, like Castle in Firefly costume.
Like Guidestones.org, take a picture w/ the Emmy or beside the creator with an award.
Buffy, Grey’s Anatomy, Scrubs…- Creating sing along, the musical episodes.
True Blood offered a customized picture of you in a video using your Facebook profile pictures called immortalize.
True Blood created a makers day, similar to Mother’s Day, with promos (stickers, etc.)
Celebrate a day of, make an anniversary.
Mad Men created a montage of scenes from the previous seasons.
Tie it into something timely to leverage news media attention.
NOSTALGIA IS CALLING….
Share your favourite creative advertising and I’ll reward you.
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