Brand your product using SMART Phone tech.
This fun example is really all about me answering the questions I posted in my last feature on Smart Phone Tech.
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Branding using SMART Phone features is SIMPLE right?? I KNOW Its EASIER TO SUGGEST a line of thought then leave the harder work of creating a plan to you [ be it an essential step ] Did my last post seem less helpful and uninspiring? Sometimes a TANGIBLE EXAMPLE SPEAKS LOUDER : I know it’s sometimes harder to be creative. Don’t worry, I have challenged myself to answer the question:
“HOW DO I offer my brand in a meaningful way to SMART Phone users?”
There are many ways. It would be amazing If I heard your ideas too. Here’s a quick list of features, taken from the 5 most popular SMART phones features. For the use of the exercise I am going to pretend that I am selling “Wildfire branded paperclips”: (Note the term “User”=potential customer)
**** feel free to use my ideas , I license all posts under the creative commons-Attribution-share alike have fun****
- Memos/Lists: Create a virtual Wildfire Paperclip reminder tab where the user can add the deadline or date on a memo.
- Photos: Imagine a virtual Wildfire paperclip frame overlay that lets users highlight favorite photos and clip a caption.
- Videos: The Wildfire paperclip button that acts like a pause button but instead records the exact frame minutes and seconds as the video plays and allows the user to annotate the story before sharing it with their friends.
- GPS: Create “the Great Wildfire paperclip hunt“: When a user visit’s a location they leave a pre-purchased ID coded Wildfire paperclip then the user will post the location to their social networked friends and register it on the Wildfire Paperclip’s verification website. Every 10 paperclips brought in would get a reward, possibly an in-store coupon.
- Music: Introducing the Wildfire earbud paperclip, designed to adhere to anything, even a SMART phone, no more “where did I put my earbuds?”
- Voice memo: Using game theory, have users post their favorite voice message on twitter with hashtag #WildClip, 1000th tweet/ follower gets a super cool prize, don’t forget to use RT @wildfireeffect ( I mean @wildfirepaperclip)
- Internet search: A bookmark tool to Virtually Paperclip similar articles as suggested by delicious public bookmarking site.
- Email aggregating social networks: hmmmmm still thinking. Mabye I could create a Wildfire Paperclip badge
- Customizing: can you say, “stylish make your own theme/ background” using the Wildfire paperclip website by uploading your own pics and messages
- Streaming: The Wildfire Paperclip re-enactment of your favorite movies scenes, you re-enact one and post it contest.
- HDTV: A “How to hook up your SMART Phone to HDTV” webinar brought to you by Wildfire paperclips
- Hotspot/ Tethering: Use a Wildfire Paperclip to attach a Internet Security warning note or better, partner with a distributor of the service. Value all the way.
- IM: create a Captain Wildfire Paperclip superhero character and have it comment and interact as if it were real.
- Aggregating data: A virtual Wildfire Paperclip Application that highlights repeated contacts in one click so you can replace old information with new.
- FM radio: Create the Wildfire paperclip jingle – Make it silly enough to be remembered.
- Games: A Virtual Wildfire Paperclip score sheet to compare with friends.
HAVE FUN- BE CREATIVE- BE INSPIRED BY YOUR CUSTOMERS
