Technology Podcast Contributor
I play an active part in the technology ...
Our Story is not a story with out you playing a part. So really, every story is your story. Here are what some of our HEROS have to say about us
ARchie is curious about the why of human life, he plays in the internet, likes to photograph his mischievous cat named Alley .
Stephanie M Scott is passionate about what happens when technology comes in contact with imagination. Curious about FANDOM, innovation and social psychology she often pushes the limits of social media strategy in her digital storytelling experiments.
Laugh's this week
is my favourite number
Current Passion Projects
Days to the weekend, right?
Movies left to see this week
Cups of coffee each day
New ideas this hour
I play an active part in the technology ...
I speak on the topics of Transmedia and ...
Specific to be consumed on the internet,...
The new trend is telling your Story usin...
Many of my clients have use an email or ...
For 4 years I worked to create the journ...
Fans of Guidestones were invited to the ...
Sara’s Story An inspiring project ...
A welcome to new members
Sometimes an info graphic set in pop cul...
Creating a Meme using a fan in your comm...
NOT A CONTENT GENERATOR
What kind of content do you need?
Should you be on the show?
What do you want to see in it?
Everyone is getting into the content game…. but hey, games are engaging and most of what is out there is NOISE!!!
Its time to bring STORYTELLING BACK to Content Strategy
Wildfire Effect Media has created a innovative technique designed to make your BRAND story resemble a STORY your FANS want to come back to.
WE can CREATE the Content, TEACH you how to use the tools, or help you WRITE the Story Plan. ( imagine leading your Fans across your entire Digital footprint)
Social Media is any website that lets people create a personal profile and easily share short conversations via almost any digital media. The most popular examples include Facebook, Twitter, Linkedin, Youtube. There are thousands of these websites and the number grows daily. The person who creates a profile is often called a user, although each website has designed its own terminology.
Digital Media: text, links, photos, videos, audio clips, illustrations,
Profile: Name, image (known as an Avatar) , a short description, links to websites.
Tags: catagories often used to hyperlink like topics
Check in: short auto generated text that helps a user post their location
Privacy settings: Private limits who can see posted material, Public is available to anyone on the Internet
Social Media Managers – listen and ask questions with people directly and create content for social media. This is an essential position but does not have to be full time. It is usually internal to your company.
Social Media Marketers- focus on getting your message to new groups. Data-mining skills are as essential as asking the right questions in the right way.
Internet Marketers – experts in pay-per-click, search engine optimization, creating funnels that push people to take a very specific action. Direct contact with your community is not always required when using this style.
Bloggers- These experts might already have a savvy community in a very specific area of interest. They understand the benefit of SEO and using tags. They know how to create catchy headlines and partner with other bloggersEngagement Specialists – these experts focus on building communities and attraction marketing. They are aware of which types of content are most likely to start a conversation on each of the social networks and do extensive research on finding the right community fit for your message. They will focus resources to nurturing conversations and relationships.
Viral Video Specialists – focus on getting a video seen by the most number of people and understand the technical specifics of optimizing a video for the Internet. You will hear them speak about channels, branding, aspect ratios, HD and 3D video quality.
There is a big difference in specialties. Social media is young and as a result the term does not accurately define all of the areas of speciality within it. When choosing a Social Media specialist, consider a few things:
Social Media communities that live on social networks use their own language. Find the expert that has practical experience in your industry. Social Media techniques are easy to learn, but finding the right person to engage with your industry’s culture is much more difficult.
Social Media may be all about conversation but it lives in a technical realm. Technology breaks down, changes without notice and expands. Choosing someone who has created a personal system to keep ahead of changes and a background in how the Internet works is key. Those that can video edit, use digital design tools and some level of coding have a great advantage to those that cannot.
Social Media experience is the key to foreseeing problems. Everyone makes mistakes but few make the same mistake twice. To give you perspective, blogs have been around since the 90′s but became popular in 2003. Facebook and Twitter have been around since around 2005, retail checkins like Foursquare and Gowalla became popular in 2007, interactive advertising has been gaining interest since 2009. Was your consultant an early adopter and has a written record of interest or is part of the current hype? Also, look at what analytic software they are familiar with because without the ability to consistently test your community’s interest you are wasting your resources.
Great job! You found this secret clue, email the word: MATRIX to firstname.lastname@example.org
in the mean time enjoy this gift http://wildeffect.com/wildfire-resources/
Transmedia is a type of storytelling that utilizes more than one distribution platform. It is characterized by creating a storyworld which is larger than the primary story that we are used to seeing. The storyworld is rich with supporting and otherwise unconnected characters and places. When supplemental distribution channels (mobile apps, social networks, interactive advertising, art, blogs, video…) begin telling the side stories, the primary story is enriched. Some producers will invites fans to be a part of the storyworld or co-create new stories. Transmedia designed entertainment are growing in popularity because they allow fans to interact with the stories they love. This style of online engagement is newer than social categories. When you hear that a film has grown a fan base before its release date using social media, look deeper. Transmedia storytelling or storyworld creation is probably at the core. There are no defined categories yet but a few styles do exist. Please be aware that in order for this content to be set in the storyworld and contribute in an essential way.
WARNING: Once you read this section your life will change forever. Expect to see marketing differently.
ARG: Alternative Reality Game – fans are given clues that they must decode in order to uncover hidden story plots, secret footage, side stories. The complexity varies from simple -click here- to complicated – time sensitive puzzles. The hidden story elements can be hidden anywhere the creator imagines. Clues are hidden in social media, social networks, blogs, websites, locations in cities, text messages, phone calls, actors, past footage, books and historical events. The ARGs can be created by the original producer or by a subset of fans. If this seems impossible go to: http://forums.unfiction.com/forums/
GAMIFICATION: This is a technique of rewarding your audience for taking actions by adding an element of fun. These can be rewards, points, coupons, extra content, leader boards, VIP status, quests anything FUN. The key, as you may have guessed, is to give your fans a game to play. It can take an expert analyst to determine the right level of difficulty for your audience. Too hard or too easy both result in frustration. A good GUI- computer human (graphic user) interface designer and copywriter is essential in making sure that the game elements are understood.
AUGMENTED REALITY: A new technology that happens off of the computer in real locations. An electronic devise uses very complicated mathematical equations in order to overlay a graphic, animation or information in real time and in real perspective onto your fan’s environment. The technology is becoming less expensive so it is moving from deep pocket industries like feature films and car companies to smaller brands. The word augmented is often traded for interactive.
CO-CREATION: Asking your fans to contribute to the story creation by setting boundaries, designing how the intellectual property will be divided up and thinking about how to acknowledge and reward contributors.